Designing banners for your business properly requires knowing what not to do. Here are common mistakes with designing banners and how to avoid them.
Designing banners seems like a no-brainer, right? Just throw up a picture, type in your slogan, and add the name of your business.
Marketing experts say banner ads get one of the best click-through rates, second only to social media. So why wouldn't you want to use this dynamic and engaging marketing method?
But designing banners can be more tricky than it looks. That's why we've researched for you! Here are a few common mistakes with designing banners to watch out for.
Let's get into it!
- Using Too Many Fonts
Using too many fonts can create a cluttered, hard-to-read design, resulting in consumers not understanding the message. The best approach is to:
- Limit the number of fonts to two
- Display font for the bigger headlines
- A sans-serif for body text
These factors will keep a design simple, clear, and easy to read. Also, ensure to choose fonts that are complementary to one another. The same font should be used throughout the entire banner to maintain cohesiveness and readability.
Adhering to these practices will result in an effective banner that can be properly read and understood by the consumer.
- Poor Color Choice
Colors that clash or are too similar can make your banner appear unprofessional and sloppy. It's crucial to choose colors that blend harmoniously and enhances your message.
Additionally, consider your subject when choosing colors for banners. For example, pastel colors may work better for a children’s event compared to a bright and colorful banner.
When in doubt, it's usually best to use tones that are not too strong and assure the colors contrast or complement each other.
- Inappropriate Font Size
Font size needs to be large enough to be visible from a distance, but not too big that it looks disproportionate. Always keep in mind the number of characters and the font size you’ll be using.
To avoid this, use the recommended font size for banners which are at least 150 to 200 points, and shorter texts should not be smaller than 24-point font. However, you should also refrain from using fonts that are too small because it may become difficult to read from a distance.
- Utilizing Negative Space
Negative space is the gap between components or elements of a design. Too much space can weigh down a design and make it look empty and uninteresting.
On the other hand, too little negative space can make the design look cluttered and confusing. The key is finding a balance between the two to create a visually pleasing design.
- Employing Too Many Elements
It can be tempting to add as many colors, fonts, shapes, and images as possible. This results in a banner that is overwhelming to the eyes. To avoid this, cap the colors to two or three and use fonts that match and stand out against each other.
If you're still confused, make sure to use a banner template to give you an idea of how you can establish your brand identity.
A Guide to the Common Mistakes With Designing Banners
Following best practices and spending time learning different strategies can help avoid common mistakes in designing banners. These tips will give you results that are stylish, and engaging, and will stand out to attract visitors.
Investing in banner design tools will help you create the perfect banner for any occasion, quickly and easily.
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